Clown Town

Clown Town is an entertainment brand that is aimed at people who are more in touch with their inner child, while not excluding children, of course.

Mainly any person who just loves fun, colorful, eclectic products that still can be utilized in one’s day-to-day life.

A Variety of assets and illustrations based on brand guidelines; lean into soft simple shapes, busy textures, and a wide range of bold colors.

All these elements can be coherently utilized and expanded upon In different contexts depending on the type of product being developed or differing target audiences.

Clown Town was an exercise in branding, focusing on my main interest in illustrations and turning those into something practical but visually engaging.